Market research indicates that customers need anywhere from 7-25 contacts with a brand before they feel comfortable purchasing, and that 3/4 of Americans are more likely to trust, buy, and recommend a company whose founder has an established personal brand. So what does this mean if you have a small business or are self-employed, like […]

“Your brand is what people say about you when you’re not in the room.”  ~ Jeff Bezos When you hear the word “brand,” you probably think of big corporations like Coca-Cola or Apple, which use branding to associate particular values, imagery, style, and products with their company name. Big-budget advertising campaigns, graphic styles, colors, catchphrases, […]