When Sharokina Pazand decided to relaunch her business and build a fresh new website for CityGirl Events, she knew she needed branding photos that truly reflected this exciting new chapter. After stepping away from corporate life, Shar wanted images that showcased her confidence, passion, and the unique energy she brings to her event planning business — photos that would help tell her story and connect with her ideal clients.

Capturing a Powerful Rebrand with Branding Photos

Shar is redesigning her website and, like many entrepreneurs, she’s figuring out her place in the world and in her industry. She shared with me the pressures she’s felt — not fitting into typical molds, balancing femininity with strength, and the journey from starting her business young to now being a seasoned professional who knows her worth. Her branding photos needed to reflect that unique blend: confident, intuitive, educated, and unapologetically herself.

With her website redesign in mind, we brainstormed props that represent her personality, brand and her business. We created a mix of profile photos where Share looked directly at the camera, “candid” images that show what it might feel like to work with Shar, and “detail” images including fabric swatches and a cake, but also newspaper headlines and champagne.

Planning Branding Photos to Reflect Her True Self

Before the shoot, we brainstormed ideas to make Shar’s photos pop with personality. We created a custom newspaper prop featuring her favorite event planning hooks like “The only rule for your event? Make it Epic.” Shar set up an event designer vignette using flowers, fabric swatches, and office items that reflect her creative workspace. And because every celebration deserves a toast, Shar brought champagne and glasses — which made for some playful, celebratory shots.

Her wardrobe was another key element: a striking hot pink blazer that perfectly captured her vibrant personality and feminine strength. Together, we planned poses and props that would showcase her confident, playful side without ever feeling forced or staged.

Expertise Behind the Lens: Helping Shar Shine in her Branding Photos

Shar is one of the most positive people I’ve had the pleasure to work with, which made the shoot an absolute blast. I guided her through poses designed to highlight her confidence and energy, making sure every shot felt natural and empowering. From sassy newspaper poses in a director’s chair to candid moments popping champagne, we captured the dynamic spirit that makes Shar and CityGirl Events stand out.

Fun Moments That Made the Shoot Memorable

One of the best parts of the session was just having fun with the props and celebrating Shar’s vibrant personality. Whether it was the playful attitude with the “glow up” newspaper or the silly champagne toasts, these moments brought genuine smiles and laughter — the secret ingredients for photos that truly connect with viewers.

If you’re ready to elevate your brand with authentic, confident branding photos, let’s chat about your Signature Session. Together, we’ll create images that show the world who you really are — powerful, passionate, and ready to make your mark.