When Tasha reached out about creating branding photos for the launch of The Jubili, a modern digital media brand for women over 40, she didn’t just want headshots. She wanted imagery that captured the essence of what she was building – a brand that felt smart, soulful, and beautiful without being performative. This wasn’t about being polished for the sake of perfection. It was about being present and visible in a way that felt aligned, intentional, and true.

Created by Tasha Baird-Miller, The Jubili is more than a digital wellness platform. It’s a platform that “offers a curated ecosystem of wellness content, longevity rituals, product discovery, and expert insight — all designed to help women reclaim clarity, radiance, and vitality in this next chapter of life.”

Why Tasha Chose to Do a Branding Photoshoot

For Tasha, this branding shoot wasn’t just a box to check off before launch, it was a turning point.

After months of building The Jubili behind the scenes – writing, curating thoughtful content, and holding the vision for something she wished had existed years ago – she was ready to show up in a way that felt grounded, intentional, and fully aligned.

Tasha didn’t want generic headshots or stiff poses. She wanted branding photos that reflected the real energy behind the brand – soulful, smart, elegant, and rooted in purpose. Photos that would feel at home on her website, her newsletter, and her social platforms.

And maybe most of all, she wanted this shoot to mark the shift. The moment she stopped staying behind the curtain and started showing up fully, confidently, and as the founder of something that mattered.

Bringing The Jubili to Life Through Visual Storytelling

From the very beginning, this session was about more than just beautiful photos. It was about creating visuals that felt like an extension of the brand and of Tasha herself.

We grounded the shoot in The Jubili’s core values – clarity, radiance, reinvention, and soul-centered living – and let those themes guide our shoot. From wardrobe to props to location, the details were intentional. Tasha styled her looks with a soft, elevated palette of white, cream, and black, accented by a gentle pop of light blue, a nod to The Jubili’s visual identity. We moved through a few key spaces, including the kitchen and studio, layering in meaningful elements from her world, including curated books, warm textures, and thoughtful props.

Tasha brought a collection of props that felt thoughtful, personal, and completely on-brand – a favorite tea cup, the tools she uses while writing, and a curated stack of wellness books that inspire her work. These details gave us the opportunity to create a versatile mix of images: intentional headshots for her website and profiles, lifestyle shots that capture her in action, and close-up detail images that bring texture and depth to her visual storytelling. The result is a cohesive collection she can use across every touchpoint, from website images, social posts, newsletter images and media kits, all aligned with the heart of The Jubili.

How These Images Will Be Used (and Why That Matters)

Tasha is currently working with a website designer to bring The Jubili’s digital home to life in a space that feels elegant, modern, and deeply aligned with the women it’s built for. We worked with the designer to make sure she had what she needed to create a cohesive website design. That meant creating a thoughtful mix of striking portraits of Tasha as the founder, behind-the-scenes moments that reflect her creative process, and styled detail shots to add richness and texture throughout the site.

The Power of Being Seen

There’s something deeply powerful about stepping in front of the camera with intention not to perform, but to be present.

For Tasha, this branding session wasn’t about trying to look like someone else. Rather, it was about claiming her space as the founder of a brand that’s redefining what wellness looks like for women 40 and beyond. It was about showing up with the same clarity, soul, and quiet strength that lives in every piece of content she creates.

And that’s what The Jubili is all about: helping women reconnect with themselves in a way that feels grounded, radiant, and real. Tasha is doing exactly that, not just in her work, but in the way she’s choosing to show up for it.

You can follow Tasha and The Jubili on Instagram for now, or join her mailing list on her website. I can’t wait to see what is coming!

If you’re ready to create branding photos that feel like you — aligned, elevated, and empowering — let’s talk about your Branding Session. Whether you’re rebranding, launching, or simply ready to be seen, we’ll create images that reflect your story, your style, and your next chapter.